Environmental and sustainability claims –

• Environment and sustainability claims must be truthful and accurate.
• You should have reasonable grounds for making representation about future events.
• Businesses have responsibilities under the Australian Consumer Law not to make false or misleading claims.
• A business needs to consider the claims it uses. It also needs to consider the information that’s left out and the visual elements, colours and logos used.
• ‘Greenwashing’ is where a business uses any claim, or omits key information, that makes a product or service seem better or less harmful for the environment than it really is.

For further information please visit the ACCC website information Environmental and sustainability claims